What does Sting as champion really do for TNA in 2011?

Last week on TNA iMPACT, Sting returned after a 4 month hiatus to win the TNA World Title from Jeff Hardy. It was a nice surprise, but I have to ask the burning question. What does Sting as champion really do for TNA at this point? What does it say about guys like RVD, Mr. Anderson, and Matt Morgan... 3 younger stars that have been trying to wrestle the title away from Hardy for 6 months when Sting waltzes in and wins the title on his first attempt... especially after not even being on TV in 4 months? This is what frustrates me about TNA. They spend almost a year building RVD slow road to revenge... and then turn around and put the title on Sting with NO BUILD at all. They spend months building Anderson and the concussion angle with Hardy, and instead of a rematch or anything... they put the belt on Sting with zero build. It also made no sense as far as Stings return because he said he wasn't going to deal with Immortal... and now all of a sudden he's ready to take them out? It was another swerve by Vince Russo, who can't just have a natural storyline build. He has to swerve us all the time, but the problem is that he just leaves tons of storylines unresolved. This is why TNA seems low brow sometimes in comparison. It's elementary things that TNA gets so wrong all the time.